Almost every business maintains address information in tabular form. This is invaluable data that can be used to target specific clusters of customers, produce route maps and directions, and other business purposes.
Many businesses use geocoding to improve their customer service. For example, many logistics providers use address geocoding to optimize delivery routes and reduce travel costs.
Marketers also use geocoding to target the right audience and customize push marketing messages. A good geocoding solution will append Census Tract and Census Block number to each address, which provides a wealth of demographic data to help you tailor your marketing message to the right people.
Retailers use geocoding to help their sales representatives locate potential customers and plan their meetings more efficiently. They can then send a more targeted marketing campaign that is more likely to be successful.
Financial institutions can use geocoding to determine fraud and identify purchases that don’t match the customer’s spending habits. This helps them improve customer satisfaction and reduce their risk of losing money to scams.
Land surveyors and engineers can also benefit from geocoding, as it helps them track property boundaries and other significant locations. It also is useful for mapping crime patterns.
Real estate firms can also use geocoding to distribute their database of available homes. They can share the location coordinates of these homes via a website or a Web service, which is a convenient and cost-effective way to promote the properties.
SITES WE SUPPORT Mail Geocode Statement – Blogspot
SOCIAL LINKS
Commentaires